Amul has released a vibrant topical to commemorate the announcement of Laapataa Ladies as India’s official entry for the Academy Award for Best International Feature Film at the Oscars 2025. The Film Federation of India (FFI) made this selection public earlier this week, generating excitement across the nation.
The Amul illustration features the film’s two female leads with an Oscar statue positioned between them. In a clever nod to the brand’s signature butter, the artwork includes buttered bread slices in front of the characters, who are depicted holding up butter while gazing at each other. The playful text above reads, “Never Laapataa [missing] in bread,” tying into Amul’s famous tagline. At the bottom, it states, “Amul. Ladies love it.”
In a delightful engagement, Netflix India’s official Instagram account chimed in with a witty comment, saying, “A buttery toast to a beauti-phool cast.”
This topical follows Amul’s earlier illustration addressing the frenzy surrounding ticket sales for Coldplay’s concert in India, where they used wordplay to convey the disappointment of fans, stating, “Fans left in the COLD.”
Amul’s creative approach not only highlights significant cultural moments but also showcases its knack for humor and wordplay, resonating with audiences across the country.
