The second generation, led by Madhav, Shrikrishna, and Sanjay Chitale, has strengthened the brand’s retail and distribution systems, ensuring that the business continues to thrive while staying true to its social responsibility and sustainable practices. This dedication has helped Chitale Bandhu earn a special place in the hearts of their customers.

As Sachin Tendulkar joins Chitale Bandhu as their brand ambassador, the brand plans to launch a new range of snacks inspired by popular flavors. Kedar Chitale noted that this partnership is not just a business collaboration but a blend of shared values, heritage, and excellence.

Tendulkar expressed his joy in partnering with a brand that has been a significant part of his life, saying, “Chitale Bandhu has been a cherished part of my and many others’ lives for generations. As they celebrate their 75th year, I am thrilled to join them in their journey, and I am confident that they will continue to bring joy to families around the world.”

The journey that began on the bustling streets of Pune has now reached homes across the United States, Europe, and the Gulf countries, with a diverse range of over 250 products. As Chitale Bandhu embarks on this new chapter with Sachin Tendulkar, they are poised to continue blending tradition with modernity, ensuring continued success for years to come.