Pune, 27th September 2024: Tanishq, the iconic jewellery brand from the Tata Group, recently celebrated a significant milestone, marking 3,50,993 families who have chosen Tanishq as a part of their special moments in Pune. With decades of presence in the city, Tanishq has been a trusted name, crafting memories through its jewellery and establishing strong relationships with its customers.
To express gratitude for the overwhelming support from Pune, Tanishq hosted an exclusive event dedicated to its esteemed customers. The evening was filled with glamour as select patrons, adorned in Tanishq’s finest jewellery, walked the ramp, showcasing collections that blend traditional craftsmanship with modern design. It was a night of elegance and celebration, highlighting the bond between Tanishq and its Pune clientele.
At the heart of the event was Tanishq’s wedding collection, Rivaah, a sub-brand that caters to brides with jewellery pieces designed for every wedding occasion. Whether it’s the vibrant Haldi and Mehendi ceremonies or the elegant Reception, Rivaah offers a comprehensive range for the Puneri bride. Pieces like the Thushi, Kolhapuri Saaz, Mullai Motu, Polka Rani Haar, and Mohanmala were showcased, perfectly complementing the Marathi bridal look.
Additionally, Tanishq’s Dor collection, known for its contemporary Mangalsutra designs, was on display. This collection reinterprets tradition with modernity, offering women a way to wear symbols of love in a fresh, fashionable manner. The event also featured the Tales of Tradition collection, showcasing Jadau designs, regal Kundan necklaces, and Chakri products with uncut diamonds, narrating stories of Indian craftsmanship.
The celebration also honoured the 1,63,446 women who adore diamonds, with a showcase of Tanishq’s Best of Natural Diamonds collection. The event highlighted distinct ranges, including the Ethereal Wonders collection, featuring rare stones like aquamarine, tanzanite, and pastel tourmalines, and the Enchanted Trails collection, inspired by the beauty of nature. Customers were also treated to the Hearts and Arrows line, featuring perfectly cut diamond solitaires that add brilliance to life’s most special moments.
Arun Narayan, VP – Category, Marketing & Retail, Tanishq, Titan Company Limited, expressed deep appreciation for the loyalty shown by Pune families. He said, “As we celebrate this incredible milestone of 3,50,993 families, we are humbled by the love and trust that Pune has bestowed upon us. It has been an honour to be a part of your most cherished occasions, and we are committed to maintaining this legacy of excellence. Our jewellery tells the stories of your most treasured moments, and we promise to continue providing exceptional service and quality that resonate with your heart.”
As Tanishq marks this achievement, the brand remains committed to crafting jewellery that reflects the stories, traditions, and milestones of its cherished customers.