Zerodha’s Nikhil Kamath Shares Business Insights with Rapper Badshah and Actress Kriti Sanon on WTF Podcast

Kamath advised entrepreneurs to avoid saturated markets and instead target sectors poised for substantial growth over the next decade. He used Bollywood as an example, explaining that many investors enter the film industry seeking proximity to celebrities but often find their investments unprofitable. He described Bollywood as a funnel where investments tend to diminish without returns.

Kamath encouraged investors to choose industries with significant growth potential, saying, “Select a sector that you believe will grow five to ten times over the next ten years.” He stressed the importance of conducting extensive research before investing in any business and cautioned against jumping into ventures simply out of interest. “From my experience, if a venture doesn’t show promise from the start, it probably never will,” he observed.

Kriti Sanon shared her journey into launching a skincare line, describing it as a decision driven more by passion than strategic planning. While Kamath acknowledged that passion is important, he warned against choosing fields solely based on personal interest, noting that such areas often have intense competition and lower chances of success.

The podcast episode offered listeners valuable advice on identifying promising investment opportunities, understanding market dynamics, and making thoughtful business decisions.