Puneri Swag Shines in Pune’s Biggest Cleanup on Swachh Bharat Anniversary

Schools played a crucial role in spreading awareness, using Nukkad Natikas and flash mobs. Adar Poonawalla Clean City and Poornam Ecovision also collaborated for waste collection drives, including the collection of clothes and e-waste.

The success of this campaign required the involvement of every society, locality, and Punekar. Citizens were encouraged to register for any SWAG events. Participants could select chronic garbage dumping spots, clean them, and share before-and-after pictures with the hashtag #swachhtawithpuneriswag. Waste collection drives were organized in societies, and young students engaged in awareness activities through Nukkad Natikas and flash mobs. Tree plantation drives were also a major focus, with photos shared on social media.

While a decade of effort has made a difference, organizers stressed that more work is needed. The success of this campaign demonstrated that a Swachh Pune, with active citizen participation, could inspire other cities to adopt similar models and contribute to a truly Swachh Bharat.